What I learned from the focus group

We held a focus group to help us see what teenagers our age wanted to see in a music video. We also asked them questions such as; do you like the song?, who does it remind you of? etc. We filmed teh video which should be shown below.

What i learned from the focus group. I learned that girls of the age between 15-18  really liked the song we have chosen to create a music video for. They found the song soulful and relateable, which is good as it reaches out to teenage girls as a audience which is a wider range than just "indie girls" as we thoughtt it would. They said the song was very emotional which means we will have to create a music video which will have heartfelt performances in. The themes in this song was "depression" sadness forgiveness and love. These themes are very much downbeat so we will have to try and lighten the mood of the video a bit without taking away from the emotional song.

The girls in the focus group said that the song reminded them of artists such as Adele and Kelly Clarkson.

Note to improve: relate the music video to  boys aswell
idea: Involve a boy in  the msuic video so they can show how boys relate to breakups aswell.