Magazine Advert: Final

In what ways does your media proudct use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges the conventions of real media products. Like most music vdieos we use a lot of lip syncing to ensure that the audience believes it is the actress singing the song. We have also used an instrument in the video, which is a guitar as there is a strong musical accompanyment to the song which gives off a country feel. I believe the use of the guitar in the song allows the audience to feel as if the singer is reflecting on her past relationship.

We also used editing:

We used a variety of different editing techniques such as fades, dissolves, layering, slow motion, black and white, brightening etc.
Different Costumes
Lighting

Variety of locations ranging from lakes, rivers, parks, fields, stage, dance studio
There is a performance concept as the artist directly sings emotionally into the camera
Female characters

However our video also challenges Laura Mulveys idea that females are seen as objects of sexual desire. Ou rvideo is a love story yet there is little intimacy just friendly gestures towards one and other to show the innocnece of young love. Also the actress is always fully clothed showing very little skin, whereas usually the actresses are dressed quite provocatively. The actress is emotional and at no point makes any sexual gestures or gives the illusion of lust.
Our video is very different to ones like Christina Aguileras video- Dirty

Genre
Our video deffinitely conforms to its genre which is quite soulful indie music. It relates to this genre as the editing is slow to match the pace of the song. The presence of the guitar also represents the indie culture very much as in most songs of teh genre there is an acoustic instrument present somewhere. I believe our video gives off a very chilled out relaxed vibe and also runs quite smoothly.
Incorporating ideas from past videos
During our planning stages we looked at artists which were similar to Amanda Lucas who had the same type of voice with similar songs. These artists included; Adele, Taylor Swift, Kelly Clarkson etc. We then examined their videos and took some inspiration from them as they are all world famous and highly proffessional.
Firstly we looked aat Adeles video- Someone like you as it similarly discusses break ups
We thought the close up black and white shots were really effective as they emphasised the sadness the artist is suffering. Therefore we tried to incorporate this into our video and i believe it worked really well.

We also used the very succesful Beyonce to inspire us in our video. We used "If I were a boy"[s] idea of showing the past in black and white and also the use of rewinding it back to the past. This is seen in our leaf scene and many others to show the difference between the sorrow in the present and the happiness of the past ( when the couple were together.)

Other scenes we were inspired from was Kelly Clarksons "since youve been gone"

Evaluation: How effective is the combination of your main product and ancillary texts

Music Video, Digipak, Magazine Advert on Prezi

How effective is your combination of texts?

The three texts work really well as a package, as seen in our audience feedback. In a questionnaire we filmed we asked how well does our Music Video, Magazine Advert and Digipak work together and every person answered very well. The texts all use the same type of colours which gives a very autumnal feel which creates a distinct house style. A lot of leaves are also featured in all three texts and there is a strong theme of nature running throughout.

We have used the same text on the Digipak and Magazine advert which looks very professional, but also fits the theme of the video as in the video Naima is writing and the style Santo Dumos looks like hand writing.

On my prezzi above i have placed the texts surrounded by competing album covers and magazine adverts and I think our product stands out. It also portrays the genre very well.

You can tell by the style of all three Media Texts that these three pieces work as a package, and i believe they will increase the sales of the music Video, as they have all of the necessary information but are also eye catching and vibrant.

Evaluation: What have you learned from your audience feedback?

Above is a wordle of the most common words used when describing our music video.

After completing our music video we wanted to see if the public enjoyed it and what they thought of it, so i created a survey moneky in which i asked questions to see how people rated it and how they thought it could be improved. This would give us an idea if our video would be successful. We also held a focus group, and made a few students who the video was aimed at sit down and watch it we then filmed their responses.

Click here to take survey- I posted this link on facebook and twitter where i have many firends my age which could rate and watch the video.
Below is a list of the results we received from our survey monkey.

From the results from the survey you can tell our video has been quite successful. The lip synching, choice of locations, acting, editing were all rated either good or excellent, which means noone did not enjoy it. Also the majority of people that watched it said that they believed that the audience it reached out to was teenagers, which was what we had tried to do.
These are some of the improvements people that took the survey said we could do to make sure our video was better.









This is the focus group we held, asking students questions like " How do you think the magazine article, digipak and video work together" and "Do you think the music video goes with the song?"










I also published the video on facebook and asked my friends to watch it and give me their feedback.

Sam feedcack

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What i've learned from audience feedback?
Editing could have been more exciting- However it was a slow song and I believe it would not have suited the pace
People really like the locations- howver some more could have been used
It reaches out more to teenagers- mainly girls
People really like the magazine advert- howver a different background could have been used to make it stand out more

Evaluation 4: How did you use new media technologies in the construction, research, planning and evaluation stages?

Sams media pres

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Digipak: Full Digipak

This is the finished final version of our digipak for Amanda Lucas' album I'm Sorry. The album includes six different panels; one front cover, one back( including track list, barcode, copyright information), one disc holder, and three different plane panels which include images which are very relevant to the lbum and suit the house style and genre of the music to give a very chilled country theme.

Music Magazine Avert presentation

Sam pres

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