Target Audience Research: Analysis of past students digipaks

Tar

this digipak was created by a group of media students from North London. It is an excellent example of a digipak as they are presenting themselves as a girl band and i think the digipak makes them look very professional and current. Although we are creating a six panel digipak we can use this to set an example for us. The digipak refers back to the music video. On the front cover we are shown each member of the band individually like a real girl band would do. They have used a girly font and color which would reach out to the target audience.

As you can tell the video and the digipak work well with one another. You can clearly see a still image from the video on the digipak which is of the shoes. I hope that we will be able to take a still image from our video as it will work really well on the digipak and will give the target audience a taste of what to expect in the video.