In what ways does your media proudct use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges the conventions of real media products. Like most music vdieos we use a lot of lip syncing to ensure that the audience believes it is the actress singing the song. We have also used an instrument in the video, which is a guitar as there is a strong musical accompanyment to the song which gives off a country feel. I believe the use of the guitar in the song allows the audience to feel as if the singer is reflecting on her past relationship.

We also used editing:

We used a variety of different editing techniques such as fades, dissolves, layering, slow motion, black and white, brightening etc.
Different Costumes
Lighting

Variety of locations ranging from lakes, rivers, parks, fields, stage, dance studio
There is a performance concept as the artist directly sings emotionally into the camera
Female characters

However our video also challenges Laura Mulveys idea that females are seen as objects of sexual desire. Ou rvideo is a love story yet there is little intimacy just friendly gestures towards one and other to show the innocnece of young love. Also the actress is always fully clothed showing very little skin, whereas usually the actresses are dressed quite provocatively. The actress is emotional and at no point makes any sexual gestures or gives the illusion of lust.
Our video is very different to ones like Christina Aguileras video- Dirty

Genre
Our video deffinitely conforms to its genre which is quite soulful indie music. It relates to this genre as the editing is slow to match the pace of the song. The presence of the guitar also represents the indie culture very much as in most songs of teh genre there is an acoustic instrument present somewhere. I believe our video gives off a very chilled out relaxed vibe and also runs quite smoothly.
Incorporating ideas from past videos
During our planning stages we looked at artists which were similar to Amanda Lucas who had the same type of voice with similar songs. These artists included; Adele, Taylor Swift, Kelly Clarkson etc. We then examined their videos and took some inspiration from them as they are all world famous and highly proffessional.
Firstly we looked aat Adeles video- Someone like you as it similarly discusses break ups
We thought the close up black and white shots were really effective as they emphasised the sadness the artist is suffering. Therefore we tried to incorporate this into our video and i believe it worked really well.

We also used the very succesful Beyonce to inspire us in our video. We used "If I were a boy"[s] idea of showing the past in black and white and also the use of rewinding it back to the past. This is seen in our leaf scene and many others to show the difference between the sorrow in the present and the happiness of the past ( when the couple were together.)

Other scenes we were inspired from was Kelly Clarksons "since youve been gone"