Thursday, 8 March 2012

Media Theory: Genre

What is genre?
Genre means kind or type
Types of Genre:

  • Comedy
  • Action
  • Romance
  • Rom Com
  • Thriller
  • Sci Fi
  • Animation
  • Adult
  • Drama
  • Horror



Genres have characteristic features that are known to and recognized by audiences
This "formula" is reproduced again and again
E.G. in a Western we see similar characters, situations and settings.

Audiences and Genres
  • Why do audiences find genres satisfying?
  • Audiences develop an understanding that certain expectations may be fulfilled and they may find pleasure in predicting what will happen next
  • Audiences recognise the key elements of the genre/ conventions and respond according
  • These key elements are called paradigms
Two types of paradigms have been identified
  1. Iconographic:  signs symbols (e.g when the costume, props, settings in a Western)
  2. Structural: How structures in the text deal with issues such as ideology and gender (e.g how gender is represented in a RomCom)

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