Evaluating:The process of creating a music video

The process of creating a music video involves many steps, to ensure it reaches out to the target audience, produces maximum sales, pleases the artists, relate to the genre of the song and look professional. You also have to do a lot of planning into both the artist, and similar songs in the market.

Planning

First of all we had to look into other music videos and judge why they was successful

We then made a focus group and asked them questions about the song and what they would like to see in our video

We then created a survey monkey asking questions about music videos

We designed a rough outline of ideas including brainstorming themes locations and props

Creating a mood board to gather an overall feel for the music video

We then created a filming schedule

Filming

After choosing our filming locations we had to create a filming schedule

We then visited the various locations to make sure we had a variety of interesting shots

Used different angles and shots

Trying to inspire the actors

Editing

We then had to upload the clips onto final cut express

Next we had to cut the clips to its correct length

We then had to make sure the lip synching and sound matched up

We then had to put clips in the correct place

We then had to apply effects and transitions to make it look professional

We then created a title sequence