Case Study- Jamie Thraves

• Director- Jamie thraves
• made short films at university
• used award from winning short film as a "calling card" to get his foot in the door with the video production company "Factory Films"
• began by shooting three very low budget music videos cost about £5,000

This is how the process works:

• A commissioner from a  record label sends a track to 5-10 directors
• the directors then each send a treatment
• This stage is unpaid
• The director who has submitted the best treatment is then commissioned to make the video
• Only then is the director paid

As can be seen for many directors in the business it is a precarious existence where there livelihood is dependent on each commission

Jamie Thraves submitted treatment for his two best videos and each was accepted.

1. Radiohead- Just (£100,000 budget, shot in three days)
2. Coldplay- The Scientist (£200,000 budget, shot in three days)

Jamie Thraves

• most recent video- Japanese popstars- Song for Lisa
• currently videos cost around £20,000
• shooting time 2 days
• Jamie has used music videos to get him into the film business
• Has so far shot three features: The low down, The cry of the owl, Treacle jr

Jamie's Tips

• Use the lyrics but don't be too literal
• most importantly go with the emotion of the lyrics

Jamie's Music Videos

This is a great music video as it causes us to ask questions and keep watching to find out what is going to happen at the end. We are also left with a cliffhanger.

This video is very successful as it is confusing. Jamie Thraves said he took one line from the song and worked from that. The line was "back to the start". Therefore this video is all filmed backwards. At first we wonder what the man is running from but at the end we are shown that he has had a tragic car crash. This video is very dramatic and has a big car crash scene.